Vitanova Fertility's charity work

  • CREATE founded UK National Women's Health Charity Create Health Foundation (formerly Health Education Research (HER) Trust) in 2001.
  • Create Health Foundation has contributed to Reproductive Health Education in Schools.
  • Create Health Foundation provides public information about reproductive health.
  • Create Health Foundation funds research on reproductive health.
  • CREATE Health Foundation The International Society for Mild Approaches in Assisted Reproduction (ISMAAR) another UK Charity
  • ISMAAR conducts international meetings on Natural & Mild IVF.
  • ISMAAR funds and supports fertility training in Africa.
  • CREATE is committed to providing equipment (ultrasound machines and other essential medical supplies) to developing countries.


The International Society for Mild Approaches in Assisted Reproduction (ISMAAR) is a registered charity (UK Registered Charity No. 1123677).

ISMAAR aims at promote education, training and research into mild approaches in assisted reproduction in particular & womens' reproductive health in general.

ISMAAR's objectives are:

  • To promote mild, safe and affordable Assisted Reproduction Treatment (ART)
  • To make Assisted Reproduction Treatment (ART) more physiological
  • To work towards policies for protection of human fertility
  • To help with specific projects in developing countries
  • To advise policy makers and professionals
  • To achieve better public funding for Assisted Reproduction Treatment (ART)
  • To involve the voluntary sector in the above
  • To offer education and training in mild approaches in Assisted Reproduction Treatment (ART)
  • To promote and fund scientific research in this field
  • To raise public awareness about fertility and Assisted Reproduction Treatment (ART)

ISMAAR's objectives are:

Create Health Foundation

Create Health Foundation (formerly HER Trust) is a charity (Registered Charity No: 1082195) devoted to the promotion of an evidence-based, holistic and supportive approach to women’s reproductive health through education and research. Create Health Foundation aims to be the most comprehensive, enlightened women's reproductive health charity in the UK.

Through our website and research projects, we aim to encompass all aspects of women’s health from puberty to menopause.

Our philosophy is to encourage women to be informed, positive and proactive and to give them the confidence to make decisions about conventional treatment and therapeutic treatment options.

We aim to bridge the gap between orthodox and complementary medicine so that women are fully aware of and have access to tried-and-tested treatments. Create Health Foundation also aims to raise significant funds for major pioneering research projects making new inroads into treatments for specific key health problems affecting women.

Create Health Foundation’s mission

  • To raise awareness of women’s reproductive health among the public and healthcare professionals
  • To empower women with information about their bodies at all ages, from puberty to menopause
  • To support basic and clinical research in women’s health


We believe women need Create Health Foundation because…

Despite the enormous medical advances of the last century, many areas of women’s reproductive health remain a mystery. There is still widespread ignorance amongst women - and even health professionals - about a whole range of female disorders such as polycystic ovary syndrome, premature ovarian failure, premenstrual syndrome, endometriosis, subfertility and menstrual and menopausal disorders all of which can severely affect a woman’s sense of well being as well as disrupting her social and family life.

Doctors specialising in Obstetrics and Gynaecology are currently trained to use a surgical and interventionist approach to female disorders. Unfortunately, such a clinical approach can have short-term and long-term side effects and women might want to explore preventative and natural approaches where possible. However, there is a lack of awareness of the effectiveness of 'natural' and alternative treatments.

Create Health Foundation’s recent activities

Tackling infertility at the grass roots: Launch of fertility education in secondary schools in London

  • Significant public awareness campaign headed by Dr Geeta Nargund and running since 2015, promoting the importance of fertility education as a means of infertility prevention
  • This culminated in direct outreach to (then) Secretary of State for Education, Nicky Morgan, to develop a more nuanced curriculum away from a singular focus on avoiding pregnancy
  • Professor Geeta Nargund successfully rolled out a blueprint education module within a South London school in July 2016 to significant media interest and acclaim; the launched was covered by a large piece in the Guardian and Woman’s Hour
  • Since that launch, there have been approximately 60 media appearances in lifestyle, national, broadcast media channels relating to this public interest campaign
  • Direct outreach was taken to Education Secretary, Damian Hinds, reiterating the need for enhanced fertility education in schools and the campaign paved the way for the announcement earlier this year that fertility lessons would be introduced to some secondary schools as of 2020


Lobbying for a national IVF tariff

  • In late 2015, Professor Geeta Nargund with the backing and support of her colleagues, made recommendations to the government to introduce a national IVF tariff to help combat the shortfall in the number IVF treatments offered by the NHS, the British National Health Service.
  • The call to action was well received by the public and media and has resulted in a significant number of comment pieces, opinion articles and broadcast interviews since campaign inception
  • The term ‘national IVF tariff’ is now common parlance with a number of media reporters and receives regular name checks in debates involving access to IVF funding

"Empowering women and girls is the only way to protect their rights and make sure they can realize their full potential."

Professor Geeta Nargund speaks about fertility education and why schools need to implement this into their curriculum. She discusses her personal experiences in treating infertility to highlight the importance of earlier education that aims to prevent such issues.

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